About Brian Gladden

Brian is one of the leading experts in the US on Blue Ocean Strategy and business model innovation. He spent years researching new market creation, Blue Ocean Strategy, and business model innovation for his doctoral dissertation.  He was then trained by the Blue Ocean Academy on Blue Ocean Strategy, as well as by Strategyzer on Business Model Canvas.  His dissertation is the first known research to quantitatively prove that regulations can create new markets (Blue Oceans).  The research was also the first to prove that within regulatory created markets, business models that focus on the minimum services to meet the regulation were significantly financially more superior than those business models adding those services to a current portfolio.  Brian is the creator of  “Artificial Demand Theory”, which captures the unique attributes of regulatory markets.

He is also an expert in Value Proposition Canvas, Design Thinking, and Lean Canvas methods. Brian has created the concept of Customer-Centered Innovation Framework.  This strategic planning framework integrates all of the leading frameworks mentioned above into a cohesive process.  No other consulting firm has woven these leading processes together to help firms innovate.  Si2 helps firms shift their perspective to find new customers, and compete more effectively in current markets. Si2 will help you exploit your current core competencies and differentiation, while at the same time exploring new revenue-generating market space.

He has 30 years of consulting/sales experience with start-ups and Fortune 500 firms such as Verizon, Sprint, Intel, Cisco, and CGI.  Brian has worked for American, Japanese, German, Swiss, and Canadian companies.

Dr. Gladden holds a Doctor of Business Administration (DBA), Strategy & Innovation – Capella University; MBA – University of Warwick, Coventry, England; Bachelor of Science, Marketing – Fresno State University; Executive Certificate in International Management – Thunderbird, The Garvin School of Intl. Management; Blue Ocean Explorer Certificate – Blue Ocean Academy; Foundations in Design Thinking Certificate – IDEO U; Business Model Canvas Masterclass certificate – Strategyzer; LeanStack Mentor Workshop Certificate; Testing Business Ideas Masterclass – Strategyzer;  Venture Deals Course – Kauffman Fellow Techstars.

Professor, Mentor, and Speaker with the following organizations:

• Sacramento State University Carlsen Center for Innovation & Entrepreneurship – Entrepreneur in Residence