Business Model Innovation

business model design

What is Business Model Canvas Framework?

The Business Model Canvas is a 1-page view of your business model.

The left side is the Supply Side view, or vendor side.

The right side is the Demand Side View, or customer side.

The Value Proposition, or your offering, is in the Center.

business model canvas

The Business Model Canvas can incorporate Design Thinking principles to help us determine if your offering is:​

  • Desirable: Does anyone want it?​
  • Feasible:  Can you build it?​
  • Viable: Can you make a profit?​
  • Adaptable:  Can it be evolved?
Business Model Canvas

Business Model Design Outcomes:

  • A simple story to tell the big picture of how you create value​
  • Shared language to tell a coherent story one element at a time​
  • Use of visuals, words and color coding to relate elements​
  • Uncovering of facts versus assumptions in your business​
  • Discover new challenges or opportunities​
  • Reduction of risk and uncertainty in your business
Business model canvas

See the Business Model Canvas in Action

Included in the Innovation Process

Define Your Value Proposition

A major part of the business model design process is defining your value proposition. We’ll get to know you, your product, and your customers—and then we’ll help you come up with a value proposition that’s sure to satisfy. We offer in-person workshops, remote workshops, and consulting services within your business.

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Testing Business Ideas

Your business is innovative and unique. But how do you know what customers want? How do you know which options are the right ones to pursue? Testing helps you reduce the risk of investing in business models that might not work out, while also helping you find the best route to growth.

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Other Services Used With Business Model Innovation

Design Thinking

Also known as Human Centered Design, Design Thinking has been the leading methodology driving ideas for businesses over the last 20 years.

What makes Design Thinking unique is it helps you to dream up scores of ideas about new products and services from the user’s point of view. Creating innovative new solutions rooted in people’s actual needs.

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Jobs To Be Done

You need to understand your customer’s problems better than they do. To solve problems, customer’s ‘hire’ products and services to “get a job done!”

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LeanStack 120 day program

Startup Coaching

Entrepreneurs and startup teams need to start their journey by documenting their idea as a business model.  This helps teams see gaps, advantages, and risks that need to be validated.  The Business Model Canvas has been adapted to lean startup principles.  

Si2 can help startups to document, validate, and evolve thier business models to get funding and market traction.

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“Brian is adept at Testing Business Ideas. He’s completed the Testing Business Ideas Masterclass and is a valuable asset to help your teams reduce uncertainty in any business idea.”

David Bland

CEO/Founder, author of Testing Business Ideas, Precoil

testing business  ideas book
Brian Gladden

Brian is an expert in Business Model Canvas and Value Proposition Canvas and has been trained by Strategyzer on these leading tools.