There are many challenges when setting up a business, which is why it is important to have clear goals and strategies on how to achieve them in mind. Establishing objectives and key results (OKRs) is a great way to create targets that everyone can work towards, and...
The concept of the first mover can often be held up as the single biggest thing in innovation. To have started off something genuinely new is to gain plenty of plaudits and, if it is a popular idea, to enjoy a complete monopoly on a totally new market for a product or...
History is full of the names of companies that were once highly successful but fell by the wayside. Whether it is a video store like Blockbuster, a retailer like Toys R Us, a carmaker like General Motors or even an airline like Pan Am, the lessons of failure are there...
If you have an idea for a start-up, it will more than likely be based on the notion of creating something that serves an existing market, but does it a bit better than anyone else, or with some added extra – a unique value proposition – that nobody else...
If you are starting a new business, you may have heard a lot of terminology and be left wondering what it all means, as well as what might be the best way for you to get going. Among all the terminology, ranging from unique selling propositions to buyer funnels, you...
Every enterprise, especially a new one, will need to provide a value proposition to succeed. In some cases it might be a unique value proposition, because it offers something a little different to anyone else. In other cases it might be something simpler, like lower...
