Most new products fail to deliver on expectations and that can be a huge problem for your business. In this video from David Bland, we discuss the importance of testing your business ideas before you spend too much time and money on them.

By using the combination of design thinking lenses and the Business Model Canvas you can identify your riskiest assumptions. We review the Assumptions Map and how to focus on the “Leap of Faith” assumptions.

If you are interested in testing business ideas please contact us