Value Proposition Canvas

What is the Value Proposition Canvas?

The Value Proposition Canvas helps you design products and services that your customers will want.

Used as a tool with the Business Canvas, the Value Proposition Canvas is a 1-page view of your customers’ jobs to be done, pains/gains, and how your offerings meet those needs.

Value Proposition Canvas
The left side is the Value Map and the right side is the Customer Profile.

Value Proposition Services

  1. Document your Value Proposition Canvas​
  2. Prioritize the most important jobs, pain and gains​
  3. Examine if your offerings gain creators and pain relievers map to the most important jobs, pains and gains​
  4. Confirm Problem-Solution Fit between your offering and the market​
  5. Innovate your business model by innovating around the customer profile​

What Does a Great Value Proposition Canvas Look Like?

  • Focus on one value proposition ​
  • Emotional, Social, and Functional jobs​
  • Identify high-value jobs.​
  • Focus on most significant unsatisfied jobs, pains, and gains​
  • Align with how customers measure success​
  • Evaluate “fit” between intended value and expectations

Tesla’s Value Proposition Canvas

Brian Gladden

Brian is an expert in Business Model Canvas and Value Proposition Canvas and has been trained by Strategyzer on these leading tools.