Value Proposition Canvas
What is the Value Proposition Canvas?
Used as a tool with the Business Canvas, the Value Proposition Canvas is a 1-page view of your customers’ jobs to be done, pains/gains, and how your offerings meet those needs.
Value Proposition Services
- Document your Value Proposition Canvas
- Prioritize the most important jobs, pain and gains
- Examine if your offerings gain creators and pain relievers map to the most important jobs, pains and gains
- Confirm Problem-Solution Fit between your offering and the market
- Innovate your business model by innovating around the customer profile
What Does a Great Value Proposition Canvas Look Like?
- Focus on one value proposition
- Emotional, Social, and Functional jobs
- Identify high-value jobs.
- Focus on most significant unsatisfied jobs, pains, and gains
- Align with how customers measure success
- Evaluate “fit” between intended value and expectations
Tesla’s Value Proposition Canvas
Brian is an expert in Business Model Canvas and Value Proposition Canvas and has been trained by Strategyzer on these leading tools.