Find Unmet Demand

Brian helped me create my first Lean Canvas, and to articulate the problems I am solving for on each side of our 2-sided marketplace business model.  This was a great baseline for future work.

“Brian helped 916 Ink with market research and strategic planning initiatives for delivering online services to students.  We appreciated Brian’s attention to understanding the organization’s needs and that his findings were thorough, informative, and helpful.”

Christina Nelson,
Read On! Program Manager

Brian at Si2 not only worked with us to craft a leadership retreat agenda that met our specific needs but also adapted with us during the retreat to ensure we were getting what we needed throughout the day.  The exercises Brian facilitated challenged our team to think in new directions.

Lindsay Chamberlain
Director of Strategy,
Forcivity

Brian has brought an expertise around leading strategy and innovation processes in supporting our students and entrepreneurs. He utilized his expertise in helping startups define their problems, work toward achieving problem/solution fit, and focused their energy in testing business ideas to validate and/or invalidate key business assumptions.  Brian was able to support entrepreneurs in finding, as well as creating, new market space

Cameron Law
Executive Director
Carlsen Center for Innovation & Entrepreneurship at Sacramento State

I attended a Blue Ocean Shift Seminar with the ‘Doctor’ Brian Gladden. Frankly, he could have taught the class. In fact, I learned as much or more from simply being in the room with him than the instructor. His command of the Blue Ocean principles and his ability to wrap in with other methodologies is incredibly valuable. When I think about’ strategy’ I think about Dr Brian Gladden. 

Most of all, he is simply an awesome human being and out to serve the greater good.

David Rhoads
CEO
Blue Street Capital

Brian is one of the expert advisors at the Sierra Small Business Development Center at Sierra Business Council. Through the SBDC, Brian provides high-level strategic planning to businesses looking to start and grow in today’s innovative world, working with clients to develop an achievable plan and stick to it to see tangible results.

Jessica Perry Carr
Associate Director
Sierra Small Business Development Center

Brian Gladden of Si2 Blue Strategy and Innovation Institute has been very helpful to me in understanding several of the foremost entrepreneurship strategy models. This includes the Blue Ocean Strategy and the Business, Lean and Value Proposition canvases. I am impressed with his ability to synthesize and present information in a way that is both practical and understandable.

John Goldberg, MBA
University of California, Davis Graduate School of Management

Dr. Gladden was instrumental in helping our visionary team take a different approach when challenged to solve unprecedented solutions. His customized presentation on the Blue Ocean Strategy set the tone and allow individuals to step into an exciting way to resolve customer pain points.

Julie O’Donnell
Senior Director, Operations
Girl Scouts Heart of Central California

“The concepts of Blue Ocean Strategy can be easily adaptable to most businesses. Brian was able to present this concept in a simple easily understandable way. I can see how it could transform any business.”

Ahmed Abouesh, M.D.
Chief Executive Officer/Medical Director
Therapeutic Solutions

Si2’s unique combination of the Business Model Canvas and the Blue Ocean Strategy radically simplified the way I look at my company after 3 years of being in business. I was able to adjust marketing efforts and even our business model to emphasize our unique offerings.

Allison Reitz
Founder/CEO, Good Elephant

“Brian was able to show our Executive Roundtable participants how to shift their old, traditional thinking; and look to create new markets by understanding unmet demands their customers might have. He is clearly an expert in Blue Ocean Strategy and provided significant value to our members.”

Matthew R. Mahood
CEO, The Silicon Valley Organization

“Brian is very easy to work with and his expertise in Blue Ocean Strategies helped me improve how I communicate my value proposition to potential investors.”

Dan Brown
CEO, EdLogix LLC

“You have a choice, innovate or become obsolete. He shared the importance of fostering a cultural within your organization to allow/promote innovation – our C Level attendees were impressed and challenged by his message.”

Wendy Gerig
CEO, Roseville Area Chamber

“Brian understands how innovation really works. His mastery of not only the concepts necessary to drive innovation but also the tools to actually make it happen are rare. Every conversation I have with him about driving change teaches me something new.”

Ray Bryant
Assistant Professor, Entrepreneurship
WILLIAM JESSUP UNIVERSITY

“My husband and I have been in sales including our industry for so many years we didn’t think there was much new information we could get to improve sales at our store. After just the first session we were blown away with how much guidance, insite and new direction we were given!! We can’t thank you enough for helping us grow!!”

Laurie Rollins
Owner, Wallbeds & More

“Brian Gladden is an expert at helping organizations to highly differentiate their business by changing the factors of competition” He is great at teaching and making Blue Ocean Strategy user friendly to build and execute.”

Craig Hettrich
Founder, The Hettrich Group

“Using Blue Ocean Strategy can help companies focus on truly defining a unique offering, something that stands out above the rest and can be recognized by the market. Dr. Brian Gladden has done an excellent job in working with my clients to help them see their true potential through using the tools of Blue Ocean Strategy.”

Brett Sargent
CEO/Founder, Vistage and True North

“We condensed two years worth of writing and references into a two page business model, which showed my banker, my business partners and my investors where my business stood at that exact moment and where it was focused on for the future. He is amazing. I highly recommend Dr Gladden.”

Charleen Solomon
CEO/Founder, Arise Healthcare

“Brian Gladden does a fantastic job of getting business owners and executives to actually think strategically. I can recommend Brian to any business leader.”

Glenn Perkins
Executive Forums Silicon Valley