Customers hire products and services to get a job done better than the existing alternative. Your unique value proposition and solution features should focus on those jobs that customers value the most. Dr. Brian Gladden discusses Jobs-to-be-done, your solution, your unfair advantage, and the Lean Canvas. These data points can help startups create the info to put into their investor pitch decks.
Week 2 Unique Value Proposition, Solution, and Unfair Advantage
