Week 5 – Pitching and Funding Needs

Week 5 – Pitching and Funding Needs

In Week 5 of the “Toolkit” series we discuss how to create you investor pitch deck using the Lean Canvas as the foundation.  Dr. Brian Gladden, EIR of the Sac State University Carlsen Center for Innovation & Entrepreneurship reviews do’s and...
Week 4 Revenue, Costs, Metrics, and Financial Projections

Week 4 Revenue, Costs, Metrics, and Financial Projections

Week 4 of the “Toolkit” series reviews revenues, costs, metrics, and financial projections for startups.  Dr. Brian Gladden, EIR of the Sac State University Carlsen Center for Innovation & Entrepreneurship, invites a financial expert to share insights...
Week 3 Competitive Analysis and Go-to-Market Strategies

Week 3 Competitive Analysis and Go-to-Market Strategies

In week 3 of the “Toolkit” series we discuss existing alternatives, channels, partners, and go-to-market strategies for startups.  Dr. Brian Gladden discusses how tools like the Lean Canvas and Blue Ocean Strategy Canvas can help you populate your investor...
Week 2 Unique Value Proposition, Solution, and Unfair Advantage

Week 2 Unique Value Proposition, Solution, and Unfair Advantage

Customers hire products and services to get a job done better than the existing alternative.  Your unique value proposition and solution features should focus on those jobs that customers value the most.  Dr. Brian Gladden discusses Jobs-to-be-done, your solution,...
Week 1 Customer Segments, Problems, and The Executive Team

Week 1 Customer Segments, Problems, and The Executive Team

Week 1 of the “Toolkit” series reviews customers segments, customer problems, and the founding team.  Investors want to know who the customers are that have the problem you can solve, and that your team is the right team to invest in.  Culture, purpose,...