In week 3 of the “Toolkit” series we discuss existing alternatives, channels, partners, and go-to-market strategies for startups. Dr. Brian Gladden discusses how tools like the Lean Canvas and Blue Ocean Strategy Canvas can help you populate your investor...
Customers hire products and services to get a job done better than the existing alternative. Your unique value proposition and solution features should focus on those jobs that customers value the most. Dr. Brian Gladden discusses Jobs-to-be-done, your solution,...
Week 1 of the “Toolkit” series reviews customers segments, customer problems, and the founding team. Investors want to know who the customers are that have the problem you can solve, and that your team is the right team to invest in. Culture, purpose,...
