Transforming Your Organization’s Culture
Brian Gladden discusses how to transform your organization's culture. The Culture Design Canvas and Culture Map are tools that can help companies document and transform their culture. You must have a purpose and vision of who you want your company to be in...
Building Company Culture with Josh Levine
Brian Gladden speaks with Josh Levine, CEO of Great Monday's on how to build the company culture you really want. Josh reviews the Culture Design Canvas he created to document your culture and help organizations transform it into who they want to be.
Testing Business Ideas with David Bland
Most new products fail to deliver on expectations and that can be a huge problem for your business. In this video from David Bland, we discuss the importance of testing your business ideas before you spend too much time and money on them. By using the combination of...
Social Impact & The Mission Model Canvas
The Mission Model Canvas is a tool that can help social impact firms and non-profits define their business model. Social entrepreneurs need to worry about multiple beneficiaries and stakeholders than traditional for profit companies. Dr. Brian Gladden discusses how...
Introduction to Social Innovation
Social entrepreneurs create social innovations to solve real world problems to make a positive impact in the world. Social innovation requires a slightly different business model than traditional companies. You must engage more stakeholders to create social impact at...
Week 5 – Pitching and Funding Needs
In Week 5 of the "Toolkit" series we discuss how to create you investor pitch deck using the Lean Canvas as the foundation. Dr. Brian Gladden, EIR of the Sac State University Carlsen Center for Innovation & Entrepreneurship reviews do's and don'ts of creating a...
Week 4 Revenue, Costs, Metrics, and Financial Projections
Week 4 of the "Toolkit" series reviews revenues, costs, metrics, and financial projections for startups. Dr. Brian Gladden, EIR of the Sac State University Carlsen Center for Innovation & Entrepreneurship, invites a financial expert to share insights into what...
Week 3 Competitive Analysis and Go-to-Market Strategies
In week 3 of the "Toolkit" series we discuss existing alternatives, channels, partners, and go-to-market strategies for startups. Dr. Brian Gladden discusses how tools like the Lean Canvas and Blue Ocean Strategy Canvas can help you populate your investor pitch...
Week 2 Unique Value Proposition, Solution, and Unfair Advantage
Customers hire products and services to get a job done better than the existing alternative. Your unique value proposition and solution features should focus on those jobs that customers value the most. Dr. Brian Gladden discusses Jobs-to-be-done, your solution,...
Week 1 Customer Segments, Problems, and The Executive Team
Week 1 of the "Toolkit" series reviews customers segments, customer problems, and the founding team. Investors want to know who the customers are that have the problem you can solve, and that your team is the right team to invest in. Culture, purpose, and founders...